The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logo in the same market niche. Logos are used to identify.
What Makes A Good Logo?
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.
Logo Design Process
Design brief. Conduct a questionnaire or interview with the client to get the design brief.
Research. Conduct research on the industry itself, its history and competitors.
Reference. Conduct research on logo designs that have been successful and on current styles and trends that may relate to the design brief.
Sketching and conceptualizing. Develop the logo design concept(s) around the brief and your research. This is the single most important part of the design process. Get creative and be inspired. "Sketching isn’t time-consuming and is a really good way to put ideas in your head right on paper. After that, it’s always easier to actually design it on the computer. "Dainis Graveris .
Reflection. Take breaks throughout the design process. This helps your ideas mature, renews your enthusiasm and allows you to solicit feedback. It also gives you a fresh perspective on your work.
Revisions and positioning. Whether you position yourself as a contractor (i.e. getting instructions from the client) or build a long-lasting relationship (i.e. guiding the client to the best solution), revise and improve the logo as required.
Presentation. Present only your best logo designs to your client. PDF format usually works best. You may also wish to show the logo in context, which will help the client more clearly visualize the brand identity.
Delivery and support. Deliver the appropriate files to the client and give all support that is needed. Remember to under-promise and over-deliver.